I was reading a post by Parajunkee that got me thinking: why do book bloggers do book blasts? It is one thing if you’re getting paid (I understand money as a motivator), but a lot of us do blog posts about an upcoming book for free. Is it for exposure for one’s blog? Is it because one doesn’t have to think as much as a regular post? I so far have not done a book blast with a group, but I have posted lists of upcoming books I want to read and participated in Waiting-on-Wednesday. I’ve avoided doing a book blast because I personally feel kind of uncomfortable promoting a book I have not read. There also seems to be something more official about doing a book blast versus posting what books you’re looking forward to reading and why.
I have done book tours where a group of bloggers all received a book to read for free, then post a review, but none explicitly stated that I had to post a positive review. So I didn’t, necessarily. I feel that signing up for positive-review-only-book-tours kind of degrades the integrity of the book blogger. But I am still very new to book blogging, so maybe my opinions will change over time.
Why should we promote a book that we don’t know for sure is as amazing as our promoting makes it out to be? Is book blogging simply turning into free advertisement for publishers? And if a book isn’t amazing, why should we promote it anyway and feed the ego of the author in question who may need to improve? This is totally open to discussion in comments; I’m not just blogging so the internet can hear me think. Please no flames.
Thanks for reading,